It's here.

The follow up guide that answers all your (advanced) questions about how to use social media for your event.

The importance of a consistent voice across social networks and other best practices
An introduction to Ambassador Programs & Contests/Sweepstakes
Best practices for successful Facebook Ad campaigns
How to setup Twitter Cards and Ads to reach your target audience
How to create alluring Instagram ads to further drive registration
Why Periscope is an important addition to the social media lineup

CONTENTS