It's here.

The follow up guide that answers all your (advanced) questions about how to use social media for your event.


  • The importance of a consistent voice across social networks and other best practices
  • An introduction to Ambassador Programs & Contests/Sweepstakes
  • Best practices for successful Facebook Ad campaigns
  • How to setup Twitter Cards and Ads to reach your target audience
  • How to create alluring Instagram ads to further drive registration
  • Why Periscope is an important addition to the social media lineup