A Race Director's Guide: How to Market Your Event

Our How to Market Your Event guide was designed to help Race Directors like you increase your registration numbers. It’s meant to simplify Marketing concepts and explain them in ways that are accessible and valuable to you. We’ll teach you the basic tactics and tools you’ll need to successfully market your race, including:

  • All About Marketing Campaigns
  • Race Promotion Basics
  • The Race Pricing Strategy That's a Sure Thing
  • 10 Free Ways to Promote Your Race
  • Why Your Event Needs Walking Billboards
  • Outside-the-Box Race Planning Advice

Sure, Marketing takes effort. But armed with some solid advice and a well-planned strategy, you can be a successful Marketer, too.