The ins & outs of working with event sponsors

Join us Wednesday, November 30th, at 1pm ET.

Join us for this 45-minute webinar on how to successfully work with event sponsors, with guest speakers Scott Nenninger and Kelly Warner, both Senior Directors with the Media & Sponsorship team at Life Time. Both speakers are seasoned experts in the endurance sponsorship space, so have plenty to share including some templates to take away for future use. This is a not-to-be-missed event if you’re in need of insights on how to manage this aspect of your events!


In this webinar we'll cover:

  1. What sponsors are looking for
    • What sponsors will give you in exchange
  2. Preparing to pitch to sponsors
    • How to write a pitch that stands out from the crowd
  3. How to approach potential sponsors
  4. How to have a successful race day
  5. How to write a race report
  6. Keeping repeat sponsors
  7. Sponsor pet peeves 


TITLE: The ins and outs of working with event sponsors

WHEN: Wednesday, 11/30 @ 1pm ET

DURATION: 45 minutes

WHO SHOULD ATTEND: Race organizers looking for ideas to attract and retain sponsors to help support their events.



SCOTT NENNINGER - Senior Director, Partnership Marketing & Media Sales

After spending nine years negotiating, buying and activating more than 1,500 brand sponsorships in the experiential agency world, Scott now manages the Partnership Marketing and Media Sales team for Life Time Fitness/Athlinks. He cut his teeth selling sponsorship and digital/print media sales during a three-year stint with Competitor Group, posting a record $5MM in annual revenue to support national and local activations across the Rock ‘n’ Roll Marathon Series and CGI’s portfolio of media properties with brands such as Gatorade, GEICO, Humana, Anheuser-Busch and Transamerica. Much of Scott’s team coaching focuses on navigating the agency-brand relationships and building partnerships that upgrade the event participant experience while delivering on client objectives and KPIs.  


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KELLY WARNER - Senior Director, Corporate Partnerships

A senior level sponsorship sales strategist with over 15 years of integrated marketing and sales experience, Kelly has earned a reputation for helping brands artistically connect to and engage with target audiences through sponsorships, events, media and promotions. She is a multi-million-dollar and the perennial top annual producer for Life Time’s Media sales team. In her player-coach role, Kelly is responsible for establishing and managing sponsorship price integrity, strategically attaining and leveraging event barter wants and needs, developing key media partnerships and cultivating relationships with the organization’s top tier clients and fellow business unit leaders.