A Race Director's Guide to Optimizing the Registration Path

A critical component to filling your race is offering smooth and easy registration. In our new, free guide, How to Optimize the Registration Path, we dig into the details that can make a major difference in your registration process.

In this guide you'll learn about:

  • Features: What to Look For in a Registration Platform
  • Questions: What to Ask, When to Ask It, & How Questions Can Impact Drop-Off Rates
  • Add-Ons: Should You Include Merchandise & Donations in the Reg Path?
  • Special Categories: Managing Team Entries, Fundraising, & Event Series
  • Pricing: Creating an Effective Pricing Strategy & the Value of Referrals
  • Sponsors: Integrating Your Partners From the Get-Go
  • Human Behavior: What the Data Tells Us
  • Now What: How Athlinks Services Can Help