A Race Directors Guide to Working with Sponsors

This 25-page guide will help you finally get a grip on working with sponsors; from writing a kick-ass race report to sponsor pet peeves, and more. We'll help you whittle down all the information out there and give you insider secrets from our sponsor-expert guest writer. All the information you need in one handy guide. 

In this guide you'll learn:

1. The "what", "why & "who" of race sponsorship
2. How to use data in sponsor relations
3. How to attract sponsors
4. How to keep your sponsors' loyalty
5. Top 10 sponsor pet peeves
6. How to write a kick-ass race report
7. How to make media sponsorship work